Carlotta
Bartolini

GLOBAL MARKETER

Hello!

I am Carlotta, an Italian-born creative marketer that loves to dig into research.

I am a troubleshooter and a strategic planner, who excels in proactive problem solving, detailed organization, and motivating others. I embrace every project I take on with all my heart.

I earned a master's degree in Integrated Marketing Communications at Georgetown University and I am ready for the next challenge!

RESUME

PORTFOLIO

WHAT I CAN DO FOR YOU

RESEArCH &

analysis

Research and identify key target

audiences and key consumer insights.

- SECONDARY RESEARCH

- PRIMARY RESEARCH

Quantitative (surveys)
Qualitative (individual interviews,
focus groups...)

- TARGET AUDIENCE

- CONSUMER INSIGHTS

- COMPETITIVE ANALYSIS

MARKETING

strategy

Develop a full integrated marketing communications strategy.

- MEDIA STRATEGY (owned, paid, shared, earned)

- MESSAGING

- CONTENT CREATION

- BRANDING

digital marketing

Improve your online presence and exploit the full potential of online platforms.

- WEB ANALYTICS

- NEWSLETTERS

- ONLINE ADVERTISING

- SOCIAL MEDIA STRATEGY

Expertise

Portfolio

PORTFOLIO

Sandy

USiak

-realtor

SANDY USIAK

Sandy is a realtor and needed support in creating flyers to attract two different target audiences. Together, we worked on her goals, brand, and flyers.

CLICK HERE to see the flyers design!

The cooking spotlight

THE COOKING SPOTLIGHT

This is a community that my friend and I founded in March 2020 as a consequence of Covid-19 for students at Georgetown University. We have big goals for this! CLICK HERE to find out more.

NVRDC

Check out the short version of the strategic plan I provided NVRDC with to enhance its brand awareness and to effectively reach prospective first-time donors and, therefore, increase donations.

CLICK HERE to find out more!

children's art studio

CHILDREN'S ART STUDIO

The integrated marketing plan I developed and implemented led to doubling enrollment of my client's summer art camps and workshops within 6 months.

CLICK HERE to find out more!

Cultivate the city

CULTIVATE THE CITY

My team and I analyzed the client's online presence, while also creating and monitoring ads on social media and Google Ads. Finally, we provided them with data-based recommendations.

CLICK HERE to find out more!

l'arche greater

L'ARCHE GREATER

Our goal was to recruit and retain assistants for L'Arche. We conducted primary and secondary research, and recommended strategic actions by creating specific deliverables.

CLICK HERE to find out more!

References

CLIENTS HAVE SAID...

CHILDREN'S ART STUDIO

"Carlotta is totally reliable, driven and a pleasure to work with. As a result of her hard work, we had the most successful summer in our ten-year history.

Carlotta went above and beyond.

I can not recommend her highly enough."

— N. Brandes | Owner